Proud to help power progress for the UK Events Industry

Today marks the eagerly anticipated launch of The POWER of EVENTS (UK) – an organisation born from a cross-sector coalition, originally formed to collaboratively analyse COVID-19’s impact on the industry.  

The POWER of EVENTS represents the events industry’s seven core sectors (sporting, experiential, exhibitions and congress, outdoor, live performance, public and third sector and private), across all four UK nations. 

The organisation strives to showcase the social and economic contribution of our industry – through collaboration, diversity, inclusion and impact, to garner broader respect and value for our collective power.  

As a leading audio-visual production supplier, operating in the market for over 30 years, SFL are proud to be a supporter of this invaluable platform and voice for our industry. In keeping with our values as a responsible business, we proudly support a range of charities and not-for-profit initiatives, within our local community and beyond. 

SFL’s Matt Sales says: “We’re thrilled to be supporting this mission, which aligns with many of our company core values. We wholeheartedly believe in the positive impact of events and the power of bringing people together for shared experiences. I’m excited to attend the launch at HERE at Outernet, to meet likeminded peers and start exploring ways we can collaborate to help shape our industry’s future.” 

Watch this short video to find out more.